Marketing Automation

Clickable Paper™ is an interactive print solution that bridges the traditional offline-online gap. It connects print and digital with cloud-based intelligent image recognition software. Marketers can create multiple hotspots on a page, sign, poster, vehicle wrap and other printed materials. Each hotspot links to one or multiple sources, instantly taking readers from two-dimensional printed content to online, multi-channel content. The iOS and Android mobile apps are free to download and easy to use.

MarcomCentral® MarcomGather is an intuitive digital asset management (DAM) solution designed by marketers for marketers. MarcomGather gives your business a modern, efficient way to centralize, organize and share digital assets across the organization in a cloud-hosted solution. Bring everyone on your team and all their things into one, easy-to-use digital asset management platform.

Using MarcomCentral® marketing asset management software, print service providers (PSPs) and enterprises can centralize and automate the creation, printing, management and delivery of static, versioned and variable data pieces. The hosted software as a service (SaaS) provides web-to-print (W2P) storefronts for PSPs and a marketing on-demand system for enterprises. Prebuilt integrations for third-party systems simplify connections to web services and data feeds to increase your cross-media marketing opportunities.

EFI MarketDirect Cross Media is a customer communications and marketing campaign platform, can help you attract new customers, increase your foothold in current accounts and generate new revenue streams. It simplifies and speeds multichannel campaign creation and management by combining design, personalization, automation, tracking and analytics. MarketDirect Cross Media enables you to design and publish campaigns for any channel including email, print, web, mobile messaging and social - all in one integrated application.

PrintShop Mail Connect is a standalone variable data composition tool designed to make the creation and production of targeted promotional communications simple. Now you can design for print and email using one tool, without the need for plug-ins to external design software.

PlanetPress® Connect allows you to connect data from multiple systems and applications so you can create, manage and distribute printed and digital communications. Based on recipient behavior, the software acts on rules and conditions you set to trigger interactive processes such as placing orders or paying invoices. The use of native HTML ensures a flexible, stable solution for dynamic document design and the delivery of personalized omni-channel experiences.

PReS® Connect is the perfect solution for any organization that needs to manage the creation and distribution of business communications and documents - perfect for invoices, statements, purchase orders, delivery notes and letters, as well as every other type of transactional document. It is ideally suited for medium and large sized businesses that want to start providing digital output, but don't want to invest in expensive changes to their existing systems or spend time and money on custom development.